View your Traffic and Conversion report

Your traffic and conversion report shows where attendees are coming from when they register for your event. To view this report, go to your event dashboard and select Reports. Then select Event reports and choose Traffic and conversion. To view this report for multiple events at once, go to Reporting in your organization settings.

In this article

1. Go to your event dashboard.
2. Select “Reporting”.
3. Select “Event reports”.
4. Choose “Traffic and conversion”.
5. Add filters.
6. Choose the type of data you want to view.
7. Select the traffic channel to see more information.

NOTE: The traffic and conversion report is only available to a small number of users at this time, and requires permission to view “Basic reports." If you’re not the account owner, contact them to check if you have this permission.

1. Go to your event dashboard.

2. Select “Reporting”.

3. Select “Event reports”.

4. Choose “Traffic and conversion”.

5. Add filters.

Select from the following filters:

Event status - Whether the event is published or completed
Event date/time - Show events that start or are scheduled to start within the selected date range
Venue name - The event’s location
Tracking link - Links you created for tracking sales and visits
Mobile vs. web - Which traffic came from the Eventbrite app and which traffic came from a web browser

6. Choose the type of data you want to view.

Select the the data category you want to show in the graph:

Page Visits - Number of times your event page was viewed.
Orders Sold - Total orders placed to your event. Orders may include multiple tickets.
Tickets Sold - Total number of tickets sold.

This graph will show data from the last 30 days.

7. Select the traffic channel to see more information.

Clicking a traffic channel shows you more details about how people discovered your event. You can hide any channel from the graph by selecting the eye icon next to the channel.

TRAFFIC CHANNEL	CHANNEL DESCRIPTION
Advertising tools	Ads and posts you created with Eventbrite
Facebook and Instagram Ads	Activity from Boost paid Social Ads for Meta-owned ad channels
Google Ads	Activity from Boost paid Social Ads for Google ad channels
Tickets sold on Facebook	Activity from a Facebook listing with checkout available on Facebook
Links clicked on Facebook	Activity from a Facebook listing with a link to your Eventbrite event page
Links clicked on LinkedIn	Activity from a Share on LinkedIn post
Emails	Emails you sent
Eventbrite email campaigns	Activity from emails sent using the Eventbrite Email Campaigns tool
Mailchimp	Activity from emails sent using Eventbrite's integration with Mailchimp
Emma	Activity from emails sent using Eventbrite's integration with Emma
Constant Contact	Activity from emails sent using Eventbrite's integration with Constant Contact
Direct traffic	Marketing you created outside of Eventbrite
Event page / Embedded checkout	Activity to your event page from your unique event URL, a website where you've placed an embedded checkout widget, or any other website that sent traffic to your event page
Collections	Activity from one of your event collections
Organizer profile	Activity from your Eventbrite Organizer Profile
Eventbrite website	Eventbrite's website and mobile app (also known as Eventbrite's Marketplace)
Search	Activity from your event’s listing in the Eventbrite public search directory
Homepage	Activity from the Eventbrite homepage
Recommended	Activity from ”Related event” or “Other Events You May Like” recommendations on the Eventbrite site
Likes and Saves	Activity from visitors who liked or saved the event
Shared by event page viewers	Activity from the event being shared on social media using the “share” tools on the event listing (Facebook, Facebook Messenger, LinkedIn, Twitter, Gmail)
Eventbrite newsletters	Activity from an Eventbrite newsletter
Follower notification	Activity from followers notified about a new published event
Remind me notification	Activity from users who asked to be reminded about an upcoming event
Abandoned email	Activity from an Eventbrite email sent to users who start an event registration but don’t complete it
Order confirmation	Activity from the order confirmation email of an event
Eventbrite partners	Activity from distribution partners like Spotify, BandsInTown, Youtube and Songkick
Eventbrite iOS and Android apps	Activity from users of the Eventbrite iOS and Android apps