Launch an Eventbrite Ads campaign

• Create a new Eventbrite Ad campaign
• Set up your ad
• Choose your campaign settings
• Update your payment method
• Review and launch your campaign

Create a new Eventbrite Ad campaign

1. Go to Marketing Tools.

2. Select Eventbrite Ads.

3. Select Create an Eventbrite Ad.

If you want to use the same settings as a campaign you've already created, select the View more actions button (three dots) next to that campaign and choose Duplicate campaign details.

Set up your ad

Select the event you want to advertise and preview your ad. Ad placements aren't guaranteed and vary based on user search terms and campaign settings.

Choose your event

Your next event is automatically selected. If you want to advertise a different event, select the current event to view other eligible events. Then choose the event you want to promote. Selecting a recurring event will promote each instance.

If your event doesn’t appear on the menu, make sure it meets the location and currency requirements.

When you're ready to move on, select Next.

Preview your ad

Select the different placements to preview how your ad will appear across Eventbrite.

Choose your campaign settings

Choose your ad objective, duration, budget, and targeting. Select Next when you're ready to add a payment method.

Set an objective

Objectives let you determine how your ad budget is used based on how you want your campaign to perform. Choose between:

• Increase awareness: Maximize the number of people who see your ad. Choose this objective to focus on increasing impressions.

• Drive traffic: Show your ad to people most likely to engage with it. This objective considers users' previous actions to ensure your event is relevant to their interests.

Campaign objectives can’t be changed after you launch. You must pause or end your existing campaign, and create a new campaign to choose a different objective.

Set your duration and budget

Decide how long you want to run your campaign and how much you want to spend each day.

Choose from the available daily budgets or select Customize to enter a custom amount. Your budget determines how often your ad is featured on Eventbrite. When you set a higher budget, your ad may get more impressions, and you’re more likely to experience better results.

Target a location

By default, your ad campaign will target impressions up to a 50 mile (80 kilometers) radius centered on your event location. If your event is outside of an available market, you can still promote your event by choosing from one of the eligible cities from the Targeted cities dropdown.

For online events, your ads will automatically target people across your country. You can also target a specific area by selecting Target locally. With this option, you can target specific cities by setting a center point and radius.

If you'd like to adjust your location targeting settings, update your Targeted cities, Center point, and Radius. Your radius must be at least 10 miles (16 kilometers) and can't be more than 50 miles (80 kilometers).

Update your payment method

If you don't have card information saved, enter your credit or debit card information and select Save changes.

If you already have a card in your account, you can use it or select Add a new card for a different payment method.

Your billing information will show the daily ad spend as well as the maximum ad spend based on your campaign settings.

After you select a payment method, select Review campaign.

Review and launch your campaign

If you need to make any changes, select Change. When you're ready to launch, accept the terms and conditions and select Launch campaign.

Your ad will be “Pending” until it’s approved by Eventbrite’s Trust and Safety team. Once approved, your campaign will be "Live."

NOTE: If your campaign has been pending for more than 48 hours, contact us.