WE Master: The Forgotten Social Media: Email Marketing for Small Businesses

Join us for an insightful workshop on the powerful yet often-overlooked tool of email marketing. Discover how to engage with your customers through targeted, personalized campaigns, and how to amplify these efforts by integrating email with social media. We’ll cover best practices for creating successful campaigns, measuring their impact, and refining your approach to build stronger customer relationships. By the end of the workshop, you'll have the skills to effectively turn leads into loyal customers by addressing their needs. Don’t miss this opportunity to boost your lead generation and client management strategies to elevate your business to the next level!

About Tiffany Joy Murchison Founder and Principal Public Relations Strategist for TJM & Co. Media Boutique.

Tiffany Joy Murchison is a consummate communications professional and an influential entrepreneur leading a Brooklyn, NY-based boutique public relations firm. As the founder and principal public relations strategist for TJM & Co. Media Boutique, Tiffany Joy leads a team in empowering brands to flourish by exposing them to ideal audiences through fully integrated, purpose-focused public relations and digital marketing strategies.

Tiffany Joy's professional experience spans several industries, from communications, technology, and financial services to publishing and entertainment. She also has over 20 years of experience in nonprofit board management. In 2019, TJ published her first e-book, PRY Until...The small business owner's guide to DIY public relations until you're ready to hire a pro. A second edition, which discusses managing reputation during social unrest and a health pandemic, was published in 2020.

Tiffany Joy is a Goldman Sachs 10k Small Business Alum, holds a Bachelor's in Public Administration & Communication from The City College of New York, a Project Management Certificate from Villanova University, and Business Certificates in Entrepreneurship from Cornell University and Babson College. A member of the PRSA, she holds their certification in DEI Communication Strategies. She is a mentor with the NYC Small Business Services, supporting Black and women entrepreneurs. Tiffany Joy also serves as the NYC Chapter Leader of Women in PR and is on the board of Digital Girl, Inc., leading their PR & fundraising committee. Tiffany Joy is on the Brooklyn Chamber of Commerce Board of Directors and is active on the M/WBE and Government Affairs Committees. She was recently recognized as one of Crain’s New York 2023 Notable Leaders in Marketing, Advertising, and PR. However, her absolute favorite role is that of a mom. She and her family currently reside in Brooklyn, NY.

What people say about our workshops:

• “I think there was some serious break through in the group sessions. The hosts were awesome and the speaker was super knowledgeable about what she was teaching.”

• “The interactive brainstorming sessions helped bring about ideas for some businesses I have in mind.”

• “I'm so grateful to have found WE NYC. I've participated in numerous workshops this summer, and they've all been high quality and well worth the time.”

*Important Messages from the Organizer* By registering for this event you hereby consent to the use of your image and/or statements made by you in any official DSBS or City of New York (City) media events and hereby release and hold harmless the City from any liability regarding the use of your image and/or statements for any legitimate government purposes in perpetuity.

Reasonable accommodations are available upon request. If you require accommodations, please contact Michelle Barnes-Anderson, MPA-IG, Director, Office For Disability Services at Mbarnes@sbs.nyc.gov.

If you have questions about this WE NYC Program or would like additional information about WE NYC, please e-mail wenyc@sbs.nyc.gov or visit we.nyc.