Introducing TRUE: Target, Reasoning, Unique, Expertise—an intensive, one-day public speaking workshop designed for leaders, managers, sales professionals, and entrepreneurs. Whether you're addressing a boardroom, leading a team, pitching to clients, or driving your marketing message, public speaking is a vital skill to grow your influence and business.
Facilitated by Vincent Phipps, CSP, one of the top 1% of public speaking coaches globally and author of Lead Out Loud and Unbelievable Public Speaking, this workshop will equip you with practical tools to elevate your communication.
The TRUE framework breaks down as follows:
- T - Target: Understand your audience's needs. Learn how to identify the specific demographic you’re speaking to and adjust your message to engage them effectively. Whether you’re addressing executives, customers, or staff, you’ll be better equipped to connect and resonate.
- R - Reasoning: This section focuses on clarifying the problem your message addresses. What issue are you helping your audience solve? You’ll discover how to structure your speech around real solutions that impact your audience’s decision-making process.
- U - Unique: Learn how to articulate why your message matters. This section helps you identify the unique aspects of your perspective and why your audience should care. Your message will stand out with greater relevance and urgency.
- E - Expertise: Establish your credibility. Whether you're a seasoned executive or a budding entrepreneur, learn how to convey your expertise, experiences, and education to build trust. By the end of this section, you’ll know how to position yourself as the go-to authority on your topic.
This interactive workshop culminates with participants delivering an abbreviated presentation, applying the TRUE model in real time. You’ll receive immediate feedback, allowing you to reduce anxiety and boost your confidence in future speaking engagements.
Vincent Phipps’ dynamic teaching style and award-winning techniques will help you transform your public speaking from intimidating to empowering. Whether it’s for boardrooms, sales pitches, or customer interactions, you’ll leave TRUE with the confidence and clarity to captivate any audience.
