Internet Marketing Fundamentals 1 Day Workshop in Menifee, CA

Internet Marketing Fundamentals 1 Day Workshop in Menifee, CA

Learn the basics of internet marketing in just one day at our workshop – perfect for beginners!

By Mangates

Select date and time

Monday, December 16 · 9am - 5pm PST

Location

For venue details, reach us at info@mangates.com or call us at +1 469 666 9332

Menifee Menifee, CA

Refund Policy

Refunds up to 7 days before event

Agenda

9:00 AM - 9:30 AM

Introduction and Course Overview

9:30 AM - 10:00 AM

Module One: SWOT Analysis in Marketing


• Strengths • Weaknesses • Opportunities • Threats • Case Study • Review Questions

10:30 AM - 10:45 AM

Morning Break

10:45 AM - 11:15 AM

Module Three: Real Time Marketing


• Dynamic Content • Engagement Builds Followers • Constant Readiness and Monitoring • The Time, the Place, and the Media • Case Study • Review Questions

11:15 AM - 11:45 AM

Module Four: Brand Management


• Every Interaction Counts • Consistent Through All Media • Unique Qualities • Needs to be Actively Managed • Case Study • Review Questions

11:45 AM - 12:15 PM

Module Five: Social Media (I)


• You Are Building a Community • A Personal Touch • Brand Champions • Make It Easy to Share • Case Study • Review Questions

12:15 PM - 1:00 PM

Module Six: SEO Basics


• Relevant and Original Content • Keywords • Value Proposition • Linking • Case Study • Review Questions

1:00 PM - 1:30 PM

Lunch Break

1:30 PM - 2:00 PM

Module Seven: Social Media (II)


• Content is King • Blog and Interact • Webinars • Constant Monitoring • Case Study • Review Questions

2:00 PM - 2:30 PM

Module Eight: Website Characteristics


• SEO Optimization • Landing Page • Analytics • Mobile and Tablet Friendly • Case Study • Review Questions

2:30 PM - 3:00 PM

Module Nine: Capturing Leads


• Lead Management and Generation • Give Something Away • Quality vs. Quantity • Capture Repeat Customers • Case Study • Review Questions

3:00 PM - 3:15 PM

Module Ten: Campaign Characteristics


• Tailored for Your Audience • Use Powerful Words • The 4 W’s of a Campaign • Monitor and Tweak • Case Study • Review Questions

3:15 PM - 3:30 PM

Evening Break

3:30 PM - 4:00 PM

Module Eleven: Wrapping Up


• Words from the Wise • Review of Parking Lot • Lessons Learned • Completion of Action Plans and Evaluations

4:00 PM - 5:00 PM

Open Discussion and Q&A

About this event

Internet Marketing Fundamentals 1 Day Workshop

Join us for an exciting 1-day workshop to dive into the essentials of internet marketing. This in-person event is your chance to boost your skills and knowledge in the ever-evolving world of online marketing. Don't miss out on this opportunity to level up your digital marketing game!

Course Overview:

Certificate: Course Completion Certificate | Language: English

Duration: 1 Day | Credits: 8 PDUs

Course Delivery Format: Classroom (Food and Beverages included)

Course Description:

In the past decade, marketing has undergone a dramatic transformation. The Internet has revolutionized the way people communicate, providing marketers with an unprecedented opportunity. Social media, in particular, has become a powerful and cost-effective tool to reach vast audiences.

This course on Internet Marketing Fundamentals equips you with essential skills to effectively market your business online. Emphasizing the importance of content, the course teaches you how to leverage high-quality content to drive business growth.

Learning Objectives:

Upon completion of this course, participants will be able to demonstrate their understanding of:

  • SWOT Analysis in Marketing
  • Marketing Research
  • Real Time Marketing
  • Brand Management
  • Social Media (I)
  • SEO Basics
  • Social Media (II)
  • Website Characteristics
  • Capturing Leads
  • Campaign Characteristics

Prerequisites: None

Course Materials:

Participants will receive a comprehensive course manual that includes presentation slides and reference materials.

  • Module One: SWOT Analysis in Marketing
  • Module Two: Marketing Research
  • Module Three: Real Time Marketing
  • Module Four: Brand Management
  • Module Five: Social Media (I)
  • Module Six: SEO Basics
  • Module Seven: Social Media (II)
  • Module Eight: Website Characteristics
  • Module Nine: Capturing Leads
  • Module Ten: Campaign Characteristics
  • Module Eleven: Wrapping Up

Target Audience:

This course is ideal for anyone interested in learning the fundamentals of Internet Marketing.

Technical Requirements:

For eBooks:

  • Internet access for downloading the eBook
  • Laptop, tablet, smartphone, or eReader (excluding Kindle)
  • Adobe DRM-supported software (e.g., Digital Editions, Bluefire Reader)
  • eBook download and activation instructions

Digital marketing fundamentals provide several benefits for teams within an organization:

  • Increased Reach and Visibility: Internet marketing allows teams to reach a global audience that traditional marketing methods may not reach. This broader reach can lead to increased brand visibility and awareness.
  • Targeted Audience Engagement: Through internet marketing techniques such as SEO (Search Engine Optimization), PPC (Pay-Per-Click advertising), and social media marketing, teams can target specific demographics and audience segments more effectively. This targeted approach improves engagement and conversion rates.
  • Cost-Effectiven: Compared to traditional marketing channels like print or TV advertising, internet marketing can be more cost-effective. Teams can allocate budgets more efficiently and measure ROI (Return on Investment) more accurately through digital analytics tools.
  • Real-Time Analytics and Insights: Internet marketing provides teams with real-time data and analytics. This allows them to monitor campaign performance, track user behavior, and adjust strategies promptly based on data-driven insights.
  • Improved Customer Interaction: Platforms like social media and email marketing enable direct communication with customers. Teams can engage in conversations, gather feedback, and build stronger relationships with their audience.
  • Brand Consistency and Control: Internet marketing allows teams to maintain consistent branding across different channels and campaigns. They can control the messaging and ensure that the brand image remains cohesive and aligned with organizational goals.
  • Competitive Advantage: Organizations that effectively leverage internet marketing fundamentals often gain a competitive edge. By staying updated with digital trends and utilizing innovative strategies, teams can differentiate their brand in a crowded marketplace.
  • Scalability and Flexibility: Internet marketing campaigns can be easily scaled up or down based on budget, goals, or market conditions. This flexibility allows teams to adapt quickly to changes and optimize their strategies accordingly.
  • Educational and Skill Development Opportunities: Learning internet marketing fundamentals equips team members with valuable skills in digital marketing, SEO, analytics, content creation, and more. This continuous learning can enhance team capabilities and foster a culture of innovation within the organization.

To host the session for your group on-site, enquire us at corporate@mangates.com

Frequently asked questions

Q1. Who should attend this course?

This course is designed for anyone interested in learning the fundamentals of Internet Marketing, including business owners, marketing professionals, and anyone looking to improve their online marketing skills.

Q2. Are there any prerequisites for this course?

No, there are no prerequisites for this course. It is suitable for beginners as well as those with some experience in marketing.

Q3. How is the course delivered?

The course is delivered in both classroom and virtual formats. Participants can choose the mode that best suits their needs.

Q4. What is the duration of the course?

The course is a one-day program, running from 9:00 AM to 5:00 PM.

Q5: Can I attend this course if I have no prior marketing experience?

Absolutely! This course is designed to introduce the fundamentals of Internet Marketing and is suitable for beginners as well as those looking to refresh their knowledge.

Q7. How will the course help me in my career or business?

The course provides a comprehensive understanding of Internet Marketing, equipping you with the skills to effectively market your business online, manage your brand, and engage with your audience through various digital channels.

Q8. What if I have more questions?

If you have any additional questions, feel free to reach out to our support team info@mangates.com or for corporate queries corporate@mangates.com.

Q9: Is there a certification provided after completing the course?

Yes, this course does provide a certification upon completion.

Q10.What is the refund or cancellation policy for the training?

You may cancel your registration up to 7 days before the event. Cancellation made within this period will be fully refunded.

Organized by

Mangates Tech Solutions is one of the Leading Education Industry, We Developed a more advanced, applied level of Training programs. We Designed High Quality Training programs and you can expect the same learning Experience, this made us stand out above the competition.

From $618.81