Book Tour Feb 21: Wharton Marketing Guru & Prof Peter Fader and Sarah Toms

You are invited!

The Wharton School's much loved Marketing Professor, Pete Fader, whose expertise centers around the analysis of behavioral data to understand and forecastcustomer shopping/purchasing activities, and Sarah Toms, Executive Director, Wharton Interactive at the The Wharton School have co-authored a new book:The Customer Centricity Playbook! The book discusses the significance of Implementing a Winning Strategy Driven by Customer Lifetime Value.

Check out more info on the book at: https://wdp.wharton.upenn.edu/book/customer-centricity-playbook/

They would love to meet the Penn, Wharton, Ivy Community and friends here in Austin on Thursday, February 21, 2019.

Come join us at 5:30pm to 8pm on Feb 21 at:
The GasPedal Ranch

10300 Springdale Road

Austin, TX 78754

Snacks and Drinks will be provided. Friends and family are welcome! Hope to see you there!

Emma Vas

Penn&Wharton Club of Austin