Hackathon for the future of food at UC Berkeley 

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<H3>Healthy Campus Food and Beverages Innovation Challenge.</H3>
<H2>Eventbrite registration will not count.</H2>
<H3>Register:  <A HREF="https://bit.ly/2T2h0Fv" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://bit.ly/2T2h0Fv</A></H3>
We welcome individual and team sign ups!
The <A HREF="https://food.berkeley.edu/foodscape/service-units/coalition-for-healthy-campus-food-and-beverages/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Coalition for Healthy Campus Food and Beverages</A> will hold an hackathon/designathon to think out the next ten years of beverage service at UC Berkeley. This case competition challenges you to think at the intersection of health and business—considering human and planetary health as well as financial sustainability and corporate responsibility. UC Berkeley is near the end of an exclusive pouring rights contract with PepsiCo, and the results of this designathon will help shape the future of beverage options on Berkeley’s campus.
Location: Berkeley Haas Innovation Lab
<H3>Agenda</H3>
Friday, April 26, 4 – 6:30pm: Challenge Overview
Note: Every team must send at least one member. If you don’t have a pre-formed team, you are required to attend the overview session; teams will be formed this evening.
<UL>
<LI>4:10 – 4:45: Challenge and Judging Criteria Experts Panel
<UL>
<LI>Joe Watz, Director of Business Development, Residential Student Services Program </LI>
<LI>Sunil Chacko, Assistant Director of Commodity and Purchasing, Cal Dining</LI>
<LI>Seren Pendleton-Knoll, Associate Director, Berkeley Haas Center for Responsible Business </LI>
<LI>Kris Madsen, Faculty Director, Berkeley Food Institute; Associate Professor, Joint Medical Program and Public Health Nutrition, School of Public Health</LI>
<LI>Alastair Iles, Associate Professor, Environmental Science, Policy, and Management </LI>
<LI>TBD, Cal Athletics coach </LI>
</UL>
</LI>
<LI>4:45 – 5:15: Innovation Inspiration
<UL>
<LI>Daniel Henroid, Director, Nutrition &amp; Food Services and Sustainability Officer, UC San Francisco Health</LI>
<LI>TBD, Google Food (invited)</LI>
</UL>
</LI>
<LI>5:15 – 5:45: Team and Individual 1-minute Pitches</LI>
<LI>5:45 – 6:30: Team Building and Reception</LI>
</UL>
Saturday, April 27, 8 – 4:30pm: Innovation Challenge Main Event
<UL>
<LI>8 – 9: Breakfast and Registration </LI>
<LI>9 – 9:15: Student Panel on Beverage Choices</LI>
<LI>9:15 – 10:15: Workshop on Systems Thinking
<UL>
<LI>Sara Beckman, Professor, Haas School of Business</LI>
</UL>
</LI>
<LI>10:15 – 10:30: Pitch Deck Presentation
<UL>
<LI>Luc Ibata-Okalobe, Founder, “WeSolve”</LI>
</UL>
</LI>
<LI>10:30 – 1:30: Ideation Designathon</LI>
<LI>1:30 – 2:30: Presentations of Solutions</LI>
<LI>2:30 – 3:00: Solutions Review</LI>
<LI>3:00 – 3:45: Judges Decide Winners
<UL>
<LI>Sara Beckman, Professor, Haas School of Business</LI>
<LI>Luc Ibata-Okalobe, Founder, “WeSolve”</LI>
<LI>Alastair Iles, Associate Professor, Environmental Science, Policy, and Management</LI>
<LI>Kris Madsen, Faculty Director, Berkeley Food Institute; Associate Professor, Joint Medical Program and Public Health Nutrition, School of Public Health</LI>
<LI>Seren Pendleton-Knoll, Associate Director, Berkeley Haas Center for Responsible Business </LI>
<LI>Invited: Oscar Dubón, Vice Chancellor, Division of Equity and Inclusion</LI>
</UL>
</LI>
<LI>3:45 – 4:15: Closing Ceremony: Announcement of Winners and Prizes </LI>
</UL>
Agenda subject to change. Stay tuned for prizes and prompt! 
<H3>Register:  <A HREF="https://bit.ly/2T2h0Fv" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://bit.ly/2T2h0Fv</A></H3>
We welcome individual and team sign ups!
Sponsors: Berkeley Food Institute, Berkeley Haas Center for Responsible Business, Food@Haas, Basic Needs Security Committee, FoodInno, FEED (Food, Equity, Entrepreneurship, and Development), Net Impact Berkeley, Berkeley Student Food Collective, and BFI Undergraduate Council.

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