E^HACKATHON | Bentonville

Edge by Ascential is the market leader in eCommerce data measurement, sales analytics and search optimization for brand manufacturers in North America, Europe and Asia.

Edge by Ascential

SOLD OUT! - Please contact chris.perry@ascentialedge.com for inquiries and waiting list.
Ecommerce is disrupting everything we know about commerce, and with companies transforming their business to compete and lead, your brands – whether they realize it or not – are depending on you to figure it out.
But you’re not alone. You’re one of us…part of the movement to lead our brands through this change.
At the Edge by Ascential™ HACKATHON Bentonville, you and fellow industry trailblazers come together to learn and share what it takes to “win” with Walmart.com, moving beyond traditional ecommerce 101 to deep-dive hacks into the winning strategies, best practices and data insights needed to become an ecommerce expert and grow your business.
Join us at our first-ever E^HACKATHON Bentonville on March 26, 2019 in – you guessed it – Bentonville, AR!
This event is organized by Edge by Ascential™. The E^HACKATHON Bentonville is not initiated or sponsored by, or associated with, Walmart, Inc.
 
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Event Format
Our E^HACKATHON Bentonville is a deep-dive masterclass summit where industry leaders work closely with ecommerce experts on the latest best practices and strategies needed to succeed with the rapid evolution of Walmart into the future of commerce.
The event is overflowing with amazing content including brand case studies, latest perspective on Walmart and of course, the Hackshop masterclass sessions. The Hackshops are assigned breakout topics led by ecommerce subject matter experts. Working in non-competitive peer-groups, you will leave these sessions having made measurable improvements to your strategy that can be implemented within your business.
 
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Event Benefits
<UL>
<LI>Actionable and focused content on winning with this market leader</LI>
<LI>Agenda led and facilitated by top industry experts and ecommerce practitioners without sales pitches</LI>
<LI>Case studies shared by fellow brands in the industry</LI>
<LI>Non-compete breakout group format fosters open communication and collaboration on strategy and tactic best practices</LI>
<LI>Great networking opportunities with peers of our ecommerce movement</LI>
</UL>
 
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Agenda:
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Available Masterclass Sessions:
Each attendee will have the opportunity to submit their preferences for 3 preferred masterclass sessions to attend during the event.  We will do our best to schedule each attendee for as many of their preferred masterclass sessions as possible based on session capacity and non-compete restrictions.
DEMAND GENERATION TOPICS
1. Developing a Retail Technology Mindset: Design Sprint Primer - Led by Billy Courtney &amp; Addam Hardy (RichContext) In today’s eCommerce world, almost everything is technically possible. So don’t you want to be innovative? How do you know where to start? Learn how to design a framework that enables you and your teams to tackle your key business objectives with the technical solutions available to you. This requires a different mindset with an overall focus on action, learning, and iteration.
2. How to Improve Walmart.com  SEO and Sales through Textual Analysis - Led by Amanda Wolff (OneSpace) Enhanced product content has become a core fundamental in engaging the consumer, but the proper SEO optimization of that content in order to maximize targeted visibility in search is still an art to be mastered. Learn what is involved in and the benefits of creating your own textual analysis so to know how to strategically organize the necessary SEO data, with Walmart customers in mind, to increase the visibility and conversion of your products on the digital shelf.
3. DIY Brand Building: Self-Serve Walmart Performance Advertising - Led by Patrick Miller (Flywheel Digital) The “build it and they will come” strategy doesn’t apply to the digital shelf.  Demand generation through targeted marketing activities and promotions is critical to driving traffic, converting it into sales and accelerating your own business.  Native, CPC-based Walmart Performance Ads are here. Learn how this new self-serve platform works and how to prepare for auction dynamics.
STRATEGY TOPICS
4. Brand Protection: Best-In-Class Strategies to Control Your Sales Online to Maximize Profit - Led by Whitney Gibson (Vorys) Despite its growth and potential, the Walmart marketplace can expose all the leaks in a brand’s value chain – price   matching, unauthorized 3P sellers, product diversion and grey market sales – resulting in major channel conflicts, unprofitability for both brand and retail and overall brand erosion.  Learn the key strategies, foundational policies and enforcement techniques recommended to remove unauthorized sellers, stop channel conflict and end brand erosion.
5. Measure What Matters:  A Hitchhiker’s Guide to the OGP vs. Brick &amp; Mortar Data Galaxy - Led by Meagan Bowman (OneStone) Statistically speaking, orange is the new blue… app that is.  In 2015, 2% of total Walmart physical locations were equipped for OGP. Today over 30% of the total Walmart locations fulfill against “orange app” online orders. “Orange app” inventory moves off the Walmart shelf, transitions to the backseat of a car, and into the pantry, and suppliers are left sifting through – what can feel lik e – a black hole. We’ve all begged our buyer to push a dated PDF reporting Walmart’s “backend analysis” boasting a category breakdown of in-store vs. OGP sales.  Join us in the journey on a few ways to utilize the Walmart data that IS readily available to triangulate sell-through velocity, breaking down brick vs. click sales out of a single backroom location.  We aim to measure what matters; find data that drives decisions; and by all means, keep our arms and legs inside the spacecraft.     
JOINT VALUE CREATION TOPIC
6. Buyer POV: Understanding and Leveraging the Walmart.com P&L - Led by Tanner Russell (Edge by Ascential) Your brand’s P&L can make or break your business, especially online where there are so many additional variables to navigate and dynamics at play in the marketplace. Designing and protecting your ecommerce P&L is core to your strategy. Gain 1) a deep understanding of the brand level/item level P&L from a former .com buyer’s POV, 2) an intimate knowledge of the major drivers of profitability, pricing, COGS, logistics, funding, and product assortment and 3) different strategies to maintain a sustainable business for both you and your Walmart partnership.
 
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Who Attends:
This event is ideal for brand-side commercial Managers to Executives leading Walmart and/or overall ecommerce and omnichannel businesses seeking best practice strategies and tactics to win with this important retailer partner for long-term growth.
 
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Event Partners:
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Testimonials from Prior HACKATHON Attendees:
“So stimulating and insightful, I was buzzing when I left and so eager to get to work on all of the ideas that the Hackathon inspired!”
“Great actionable insights were provided that I can take back to my team and find ways to implement into our business. It also was great to hear what category leaders are doing as that's what my leadership team wants us to become.”
“I walked away with a lot of ideas to pull my business forward, and came back with some momentum to do so.”
 “So many of these industry events are high-level overviews of ecommerce. This set up allowed for better learning in areas of interest across functions. It made for a particularly valuable experience.”
 
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Venue Location
Bentonville, AR | 21C Museum Hotel
 
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Contact Information
For further questions, please contact Chris Perry, VP of Global Executive Education at <A HREF="http://chris.perry@ascentialedge.com/" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">chris.perry@ascentialedge.com</A>.

21c Museum Hotel Bentonville

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E^HACKATHON | Bentonville

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