ATL Thinks! Marketing + Design Innovation Program Overview + Mixer Powered By ATL Airport

Amplify 4 Good uses rapid-problem in the form of ideation labs, hackathons, and mini-accelerators to help organizations create social impact. Learn more atwww.amplify4good.com.

Amplify 4 Good

ATL Thinks! is a marketing and design innovation program designed to highlight Metro Atlanta's talented people and companies while connecting them to industries and opportunities through a series of ideation labs, hackathons, and pitch competitions. The 2018 edition, powered by Hartsfield-Jackson Atlanta International Airport (ATL), focuses on creating the airport of the future.
Four divisions of early-stage startups / marketing companies work to solve challenges faced by many airports around the world. The winning team from each division gets to deploy their solution as a pilot with ATL Airport!
As we prepare to open applications for 2018, we've partnered with General Assembly for this kickoff event where you'll learn more about the program, hear about the challenges, and meet aviation industry executives as well as other innovation leaders.
Challenges:
+ ATL Rewards: How might airports increase their loyalty program participation for employees, frequent travelers, and heavy consumers of food and beverage with an automated experience? (Skills Needed: Marketing & Data Capture)
+ ATLNext Construction Navigation Design: How might passengers learn the best way to navigate/traverse airport construction environments? (Skills Needed: Digital, Storytelling, Design)
+ GreeningATL Apiary: How might a mobile and modular Net Zero Commercial Grade Honey House for an airport be designed? How might airports generate revenue from beehives? (Design, Business Development)
+ Renewable/Regenerative Energy: How might airports produce renewable energy from passenger footsteps? (Skills Needed: Marketing Activation, Technology)
Agenda
+6:00pm: Check-In / Food & Drinks / Networking with Executives
+6:30pm: Program Overview / Context Setting
+6:45pm: Challenge Insight Overview (5) / Q&A
8:30pm: Networking
9pm: Evening Ends
Sponsored By: Hartsfield-Jackson Atlanta International Airport | General Assembly
Moderator: Joey Womack (Founder, Amplify 4 Good)
Dress Code: Startupish
Complimentary Light Bites + Beer + Wine

General Assembly Atlanta

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ATL Thinks! Marketing + Design Innovation Program Overview + Mixer Powered By ATL Airport

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