Genentech Hackathon

The Haas Healthcare Association (HHA) is a student run organization based at the Haas School of Business that aims to both educate students on the multi-faceted nature of the healthcare industries as well as connect students with alumni and industry professionals.  Our organization encompasses a comprehensive network of students, alumni, academics, and key professionals.

Haas Healthcare Association

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Join us for the first ever Genentech / BCHT Hackathon!  Come spend the day ideating and networking with Genentech and fellow graduate students on a question of strategic importance to Genentech and the patients it serves.  Please read below for details on the event, we hope you can make it!
 
Challenge/Prompt 
Genentech's Access Solutions team is a key cog in the company.  Their mission is to help patients access the Genentech medicines they need.  After a Genentech product is prescribed, Access Solutions helps providers and patients navigate questions regarding insurance coverage, reimbursement, and financial support.  Learn more about Access Solutions services at <A CLASS="m_-1122956629660831293gmail-" HREF="https://haas.campusgroups.com/click?uid=f6079c35-3698-11e8-97c4-0a25fd5e4565&r=https%3a%2f%2fwww.genentech-access.com%2fhcp.html" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://www.genentech-access.com/hcp.html</A>.
 
As the US healthcare space and patient needs evolve, so must Access Solutions.  Therefore, we are challenging Hackathon teams to create a scalable, sustainable, and flexible Access Solutions operating model that simultaneously allows them to address annual volume growth (without adding staff proportionally) and prepares them to best serve the patient of tomorrow.  Specifically, we'd like teams to consider:
<UL>
<LI>What innovative approaches or technologies might Access Solutions adopt to scale their services cost effectively?</LI>
<LI>As Genentech’s portfolio expands into new therapeutic areas, how might Access Solutions address the needs of increasingly diverse patient populations?</LI>
<LI>How might Access Solutions services need to evolve given macro trends in healthcare and consumerism? </LI>
</UL>
 
To help teams consider this challenge, Genentech will make a background information slide deck available digitally starting 4/13 and present that information live at the start of the Hackathon.  Additionally, Genentech Access Solutions and managed care experts will be available throughout the day of the Hackathon to talk through questions.
 
Structure 
Teams of 4-5 will spend the day working together to generate innovative approaches to the strategic challenge outlined below.  At the end of the day, teams submit a short deliverable and live presentation of that deliverable to a team of Genentech experts.  Following the event, a Genentech team will evaluate the deliverables and decide upon one winning team and one runner-up. The winning team will receive $5,000 and the runner-up will receive $2,500.
 
In order to facilitate team formation, we are asking students to please use this Google Doc (<A HREF="https://docs.google.com/spreadsheets/d/1CAIB2gzj7UcxELwthIgkkGoPSyrVHu9-p91dB8oWJeo/edit?usp=sharing" TARGET="_blank" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">https://docs.google.com/spreadsheets/d/1CAIB2gzj7UcxELwthIgkkGoPSyrVHu9-p91dB8oWJeo/edit?usp=sharing)</A> to sign up for a team in addition to registering through this Eventbrite page.  Please don't forget to do both!
 
Logistics 
Date: April 20, 2018
Location: Haas Innovation Lab
Time: 8:30 AM - 4:30 PM
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Haas Innovation Lab

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Genentech Hackathon

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