Atlanta Braves Hackathon at SunTrust Park

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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: large;"><STRONG>Help create the greatest sporting experience in the Southeast!</STRONG></SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">Opening SunTrust Park and The Battery Atlanta in 2017 created a unique opportunity for the Braves to redefine the experience of attending a baseball game in Atlanta. Now it’s your turn to help influence what a guest at SunTrust Park and the Battery Atlanta experience! </SPAN></P>
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<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>Who</B></SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>Startups developers, students, designers, and business strategists </B>- The Atlanta Braves, the longest continuously operating franchise in Major League Baseball, are looking for fresh ideas and potential partners to help enhance the entire guest experience at SunTrust Park and the Battery Atlanta. <A HREF="https://docs.google.com/document/d/1BZoxH7h01DwzwCZybC6dm8Ba6HUkOcUhkk7rxW9N0ng/edit?usp=sharing" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Read here to see if you are eligible to register. </A></SPAN></P>
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<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>What</B></SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Develop innovative solutions</STRONG> to help the Braves deliver digital-first experiences at the new SunTrust Park and the Battery Atlanta. SunTrust Park and the Battery Atlanta boast the fastest connectivity of any sports stadium and/or multi-use development in the United States, so taking advantage of that connectivity is of high-interest for the Braves. Solutions should accomplish these three objectives: </SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">1) Provide value for the fan </SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">2) Have a direct or indirect mobile relationship </SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">3) Create revenue opportunities via increased ticket sales or partnership opportunities</SPAN></P>
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<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>How</B></SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>Register individually, </B>and form teams at the Braves Hackathon kickoff on Friday, September 8. Feel free to invite your friends, colleagues, and past teammates to register as well. Create a new project, or build on an existing project; the code does not need to be new. You continue to own your own code. </SPAN></P>
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<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>Why</B></SPAN></P>
<P CLASS="MsoNormal"><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><B>Help create </B>the ultimate guest experience, which will be paramount for positively shaping each and every fan’s visit to SunTrust Park and the Battery Atlanta. A vital foundation of the guest experience will center around digital and mobile interaction between consumers and vendors from both a consumer-facing and back-end experience. This is why we need you!</SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><SPAN STYLE="font-weight: bold; font-size: large;">Braves Hackathon Schedule:</SPAN></SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Friday, September 8: Hackathon Kickoff (Mandatory) </STRONG></SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">4:00pm  Registration & Reception</SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"> 5:00pm  Official Welcome Presentation</SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"> 5:30pm  Explore the Battery Atlanta and SunTrust Park to help gain project inspiration</SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"> 7:30pm  Braves vs. Marlins game (complamentary experience)<BR> </SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">6<SPAN STYLE="vertical-align: 3pt;">th </SPAN>Inning  Team formation/Q&A</SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">End of game</SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"><STRONG>Wednesday, September 13: Hackathon Conclusion</STRONG><BR> </SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">5:00pm  Check-in & Submission Deadline (all team members must be present) </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">6:00pm  Demos</SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;"> 8:00pm  Dinner & Judging Deliberation<BR> </SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;">8:45pm  Award Presentation  </SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"> </SPAN></P>
<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Prizes:</STRONG></SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">Winner: $5,000 and tickets for a 2018 game at SunTrust Park with a VIP experience, including the ability to watch batting practice from the field! </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">Runner-up: $1,000 and tickets for a 2018 game at SunTrust Park with a VIP experience, including the ability to watch batting practice from the field! </SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Submission & Demo Rules:</STRONG></SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">-  All submissions must accomplish three core objectives </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">-  All submissions and demos must include a working (coded) prototype (mobile or </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">   software application, website, etc.). No slideware permitted. </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">-  All submissions must be demoed live to the judge panel </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">-  All submissions must keep to the 5-minute time parameters outlined for demos. </SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Judging Criteria: </STRONG></SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">1)  Audience Engagement: 25% - Does the solution create value for guests and visitors to SunTrust Park and the Battery Atlanta? </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">2)  Mobile Competency: 25% - Does the solution leverage the full potential of mobile </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">3)  Revenue Potential: 25% – Does the solution offer a path to monetization through </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">      sponsorship opportunities or monetary transactions at SunTrust Park/The Battery </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">Atlanta? </SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">4)  Creativity & Originality: 25% - Is this truly an original solution that would help showcase </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">SunTrust Park and the Battery Atlanta as the destination to visit? Will this create excitement among the target community, as well as garner industry praise and press accolades? </SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><STRONG>Intellectual Property:</STRONG></SPAN></P>
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<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">All concepts developed through the Braves Hackathon are property of the individuals/teams submitting the idea, and the Braves/Major League Baseball Advanced Media have the discretion to use the idea for integration into Braves digital businesses. </SPAN></P>
<P><SPAN STYLE="font-size: small; font-family: arial, helvetica, sans-serif;">All participants will be required to complete an NDA. </SPAN></P>
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<P><SPAN STYLE="font-family: arial, helvetica, sans-serif; font-size: small;"><A HREF="https://docs.google.com/document/d/1BZoxH7h01DwzwCZybC6dm8Ba6HUkOcUhkk7rxW9N0ng/edit?usp=sharing" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">For official rules, click here</A>.</SPAN></P>

SunTrust Park

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Atlanta Braves Hackathon at SunTrust Park

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Atlanta Braves Hackathon at SunTrust Park

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