Boost your digital marketing skills + Meet industry leaders

UTSA's American Marketing Association & Digital Creative Institute

<H2>Employers are looking for experience and you’re looking for ways to get it.</H2>
<H2> </H2>
What if you could acquire relevant and compelling professional skills in one day? But seriously. Check out the digital marketing hackathon. In a single day, you’ll:
 
<UL>
<LI>
Craft a full digital campaign from start to launch for a real company 
</LI>
<LI>
Learn about industry tools such as <A TARGET="_blank" HREF="http://www.hubspot.com/products" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Hubspot CRM</A> and <A TARGET="_blank" HREF="https://www.google.com/analytics/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Google Analytics</A>
</LI>
<LI>
Develop <A TARGET="_blank" HREF="http://www.awaionline.com/what-is-copywriting/" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">copywriting</A>, design, <A TARGET="_blank" HREF="http://searchengineland.com/guide/what-is-social-media-marketing" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">social media marketing</A>, and analytics skills
</LI>
<LI>
Increase your professional network contacts by connecting with industry leaders and talented peers
</LI>
</UL>
 
<H2>                                                   Lunch is provided </H2>
 Yes, it's on a Saturday but talk about a resume booster! You’ll definitely impress at your next job interview. 
Here are the participating companies:
 <IMG SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fmedia.marketwire.com%2Fattachments%2F201312%2F69365_pearlogo.jpg&sig=ADR2i7_I5H4_uBwWs3RJptzlGkHGC5H5Vw">
 <IMG SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fwww.wearetribu.com%2Fwp-content%2Fuploads%2F2013%2F07%2FTribu_Marketing_Advertising_Design.png&sig=ADR2i78KDywUmcB7Lu-S21Sxi5JtTW0x1A">
<IMG SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fstatic1.squarespace.com%2Fstatic%2F5203f1b4e4b0c56cc722ecda%2Ft%2F5342fe60e4b0268e54fc4963%2F1396899571064%2Fventurelab-logo&sig=ADR2i79qM_zE-l6DgmaIBzJqWNVe_7updA">
<IMG SRC="https://s.evbuc.com/https_proxy?url=http%3A%2F%2Fwww.siriuscom.com%2Fwp-content%2Fuploads%2F2016%2F02%2FSiriusLogo240x79.png&sig=ADR2i7-bOXVpgNyR1GP1cM1dNVyK-BqwbA">
 
 
<H2><IMG SRC="https://media.licdn.com/media/AAEAAQAAAAAAAAIWAAAAJGIwZWY5OGRkLWU3NDgtNGJlYy1iYmE1LTMyYTQ4OWE5MGJjZQ.png"></H2>
 
<H2> </H2>
<H2>                         What to expect at this action packed event:</H2>
 
Session 1: 11am-11:25am
Crafting an integrated digital campaign strategy
<UL>
<LI>Explanation of bootcamp goals and format</LI>
<LI>Who is the target and why?</LI>
<LI>Project 1: Team formation</LI>
</UL>
 
Session 2: 11:25am-12:10pm
Buyer persona and goal
<UL>
<LI>Persona identification and development</LI>
<LI>Project: Develop your persona</LI>
<LI>Project 2: Campaign Strategy worksheet</LI>
</UL>
 
[Lunch Break: 12:15pm-1pm]
 
Session 3: 1pm-2pm
Top of funnel content creation
<UL>
<LI>Creating content with purpose (4 stages of inbound marketing)</LI>
<LI>Top of funnel content best practices</LI>
<LI>Project 1: 4 stages worksheet</LI>
<LI>Project 2: Content offer, CTA, landing page, and “Thank You Page” creation</LI>
</UL>
 
Session 4: 2pm-3pm
Promotion strategy
<UL>
<LI>Email, blogging, social, AdWords, retargeting, and PR</LI>
<LI>Project 1: Promotion strategy worksheet</LI>
<LI>Project 2: AdWords campaign setup</LI>
</UL>
 
Session 5: 3pm-4pm
Measuring results
<UL>
<LI>Metrics that matter</LI>
<LI>Introduction to web analytics</LI>
<LI>Project 1: Defining metrics</LI>
<LI>Project 2: Google Analytics report creation</LI>
</UL>
 
Session 6: 4pm-5pm
Pitching the Client
<UL>
<LI>Crafting your pitch</LI>
<LI>Project: Client pitch</LI>
</UL>
                                                
<H2>                                                You'll Connect With:</H2>
 
 
<OL>
<LI>
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fryanjkelly&si=6301071050014720&pi=fc250a2c-4371-40a2-b0c0-c147699a3490" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Ryan Kelly</A>, Founder of Pear Analytics
</LI>
<LI>
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fshelmy&si=6301071050014720&pi=fc250a2c-4371-40a2-b0c0-c147699a3490" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Sara Helmy</A>, Founder of Tribu
</LI>
<LI>
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fpegybrimhall&si=6301071050014720&pi=fc250a2c-4371-40a2-b0c0-c147699a3490" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Pegy Brimhall</A>, Founder of Rising Barn
</LI>
<LI>
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fmharwood&si=6301071050014720&pi=fc250a2c-4371-40a2-b0c0-c147699a3490" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Michael Harwood</A>, VP of Marketing at Sirius
</LI>
<LI>
<A TARGET="_blank" HREF="https://www.linkedin.com/in/rubygraceong" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Ruby Ong</A>, Senior Marketing Specialist at Sirius
</LI>
<LI>
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbradvoeller&si=6301071050014720&pi=fc250a2c-4371-40a2-b0c0-c147699a3490" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Brad Voeller</A>, Founder of DCI
</LI>
<LI>
<A TARGET="_blank" HREF="https://www.linkedin.com/in/hetalilodaya" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">Hetali Lodaya</A>, Communications Specialist at Venture Lab
</LI>
</OL>
<H2>            </H2>
<H2>                       <A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fdrive.google.com%2Fopen%3Fid%3D17fDtlwFZUTtYCvj5ytaKZWbHunQ%26usp%3Dsharing&si=6301071050014720&pi=487c647d-645e-4afd-ad82-523436e5ea0d" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">CLICK HERE FOR HACKATHON LOCATION + PARKING</A></H2>
 
<HR>
 
FAQs
What is a digital marketing hackathon?
It's an event where students work together in teams of 5-7 to solve marketing companies for a real-world company by learning the best practices from experts. Read <A TARGET="_blank" HREF="http://blog.digitalcreativeinstitute.com/the-hackathon-for-marketers-students-startups-and-marketing-coaches" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">this post </A>to learn more about our Digital Marketing Hackathon at UT Austin from last year!
 
What if I'm not a marketing major?
You’ll fit right in because everyone is learning together - and you may even surprise yourself by how quickly you pick up digital marketing!
 
Do I have to be familiar with digital marketing to attend?
Nope! All you need is curiosity and passion. 
 
What should I bring to the event?
Bring your: 
<UL>
<LI>Computer</LI>
<LI>Computer Charger</LI>
<LI>Your best friend! </LI>
</UL>
 
Where should I park? 
<A TARGET="_blank" HREF="http://t.sidekickopen49.com/e1t/c/5/f18dQhb0S7lC8dDMPbW2n0x6l2B9nMJW7t5XYg7dKWhRN8qSr-vcV_FTW8qlQyH56dLVSf46x3Rd02?t=https%3A%2F%2Fdrive.google.com%2Fopen%3Fid%3D17fDtlwFZUTtYCvj5ytaKZWbHunQ%26usp%3Dsharing&si=6301071050014720&pi=487c647d-645e-4afd-ad82-523436e5ea0d" DATA-MSYS-CLICKTRACK="0" REL="nofollow noopener noreferrer">CLICK HERE FOR HACKATHON LOCATION + PARKING</A>

Trinity University

Our {communityGuidelinesLink} describe the sort of content we prohibit on Eventbrite. If you suspect an event may be in violation, you can report it to us so we can investigate.

To report other categories of prohibited or illegal content, submit {link}

Boost your digital marketing skills + Meet industry leaders

More events from UTSA's American Marketing Association & Digital Creative Institute

Discover more events from UTSA's American Marketing Association & Digital Creative Institute, from Business to other experiences you might love.

Still looking for the right event?

Explore all events in San Antonio and filter by date, category, and more to find the perfect fit.

Boost your digital marketing skills + Meet industry leaders

More events from UTSA's American Marketing Association & Digital Creative Institute

Discover more events from UTSA's American Marketing Association & Digital Creative Institute, from Business to other experiences you might love.

More Business events

Browse more Business events with different dates, prices, and formats to find your next great experience.

Still looking for the right event?

Explore all events in San Antonio and filter by date, category, and more to find the perfect fit.