Fireside Chat - Pricing Strategy: Products, Services, and eCommerce

Catapult is a community-centered coworking space located in Lakeland, FL. We offer a variety of programs to help entrepreneurs succeed.

Catapult Lakeland, Inc.

Join us for a hybrid panel discussion where we dive into how to accurately price your product or service.

Catapult Lakeland

During this Fireside Chat, we will be hearing from panelists about pricing. They will share what they have learned about how to settle on a price that doesn’t undervalue your time, competes well in the market and is attractive to your ideal customer. How do you know if you are undervaluing your time? Should something cost differently sold online vs in a retail location? Should you consider your costs or just the market prices? We will dive into the answers to these questions and more.Panelists include:Nikki Hunt | Scout and TagNikki Hunt is the founder of Scout &amp; Tag, a downtown Lakeland staple, where they host an ever-changing array of locally sourced and Lakeland celebrated home décor &amp; gifts in a beautiful 3500 sf historic building. Scout &amp; Tag are purveyors of antique, vintage, hand-painted pieces and reimagined pieces, home décor, unique local artisan gifts, Exclusive Local Stockist of Chalk Paint® decorative paint by Annie Sloan &amp; Exclusive Local Retailer of Rafa Natural Organic Natural Products for Bath, Body &amp; Home. We will be interviewing Nikki about the challenges she has faced with sourcing and costing products that come from such a variety of sources and the tips she has learned over the years about how to maintain the margins she needs. Matt and Candace Gross | YELLOWHISTLEMatt and Candace Gross started YELLOWHISTLE in order to combine their love for marketing and business with their desire to help companies grow and succeed in the marketplace. From producing promotional material at Viacom Media Networks, non-profit organizations and production companies, to creating award-winning marketing content at the university level, they now use their experience and hustle to work hard for the clients we serve every day at YELLOWHISTLE.Matt and Candace believe marketing is about illuminating how your products and services will improve people’s lives. There shouldn’t be anything salesy, boring or unwelcoming about it. We are excited to dive into eCommerce pricing with Matt and Candace. For example, the metrics you should be analyzing to make sure that you are making the margins necessary to succeed.Stacey Jones | Simply Creative DesigningStacey is a talented Design Mogul, Fine Artist, Branding Innovator, Mentor, and Businesswoman that provides simplistic, sophisticated visual branding. She is the minimalist Graphic Designer that is well versed in taking a simple approach to a good idea and helping clients turn that into a living, breathing entity from concept to execution. Known to many as the &quot;Branding Genius&quot; her business&#x27; motto goes hand in hand, &quot;#GreatBrandsGreatDesigns!&quot; Early on she achieved a Bachelor of Fine Arts in both Graphic Design and Drawing. Stacey is a creativepreneur that has acquired a keen skillset for captivating the eye through design, and has aligned her passion for art and mixed it with my purpose for helping others through business, Simply Creative Designing Inc. It is not just about creating a visual, it&#x27;s about creating the right visual for the right need. Design has afforded Stacey the opportunity to collaborate with many aspiring new brands/entrepreneurs with their brand identity and development. Her design knowledge and aesthetics are helping her pave her way in her industry, and also a valuable asset to helping others pave their ways in their respective industries as well.We will be talking with Stacey about how she prices the different packages that she offers her customers, and how your target customer can really help dictate the monetary cost of your own time. For those joining online, we will be sending a link to join to the email that you RSVP with.

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Fireside Chat - Pricing Strategy: Products, Services, and eCommerce

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Fireside Chat - Pricing Strategy: Products, Services, and eCommerce

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